The Power Of Publicity:
How to be a Media Magnet and grow your business or professional practice

"Do-it-yourself publicity" works! Learn how professionals - and organizations - can grow their business, with the media coming to them with opportunities for free publicity. Ned shows how to play the publicity game and get:

• More visibility
• More impact
• More credibility
• More business
  

What people are saying about Ned

"Best workshop of the program! Very informative, well presented, good interaction with participants."

Manager
BP Amoco

"Resulted in many great ideas. Great information."

Program Manager
Raytheon

This presentation was specially created for professionals and organizations who want to grow their business with publicity exposure, but without the high ongoing cost of traditional PR agency retainers.

In this presentation, Ned shares all the knowledge, tips and 'tricks of the trade' he has acquired in a career of working in and with the media. Ned will show how professionals - and organizations of all kinds and sizes - can grow their business, by mastering a handful of basic techniques to get the media coming to them with opportunities for publicity. Ned will explain how the publicity game works, and what it takes to get:

• More visibility
• More impact
• More credibility
• More business

from media coverage. Best of all, Ned will show how it's possible to reach new heights of business-building publicity even without retaining a full-time public relations agency. Ned will show how "Do It Yourself Publicity" is an attainable goal. This program will cover key topics as:

• How to reach your target market with publicity in the media they see
• How to attract more media attention
• How to grow your business use your newly-achieved publicity success
• How to turn your professional knowledge and expertise into a media "story" the press will cover
• Sure-fire ways to get the media's attention
• The right and wrong ways to talk to reporters
• 7 Big Mistakes That Will Sink Your Media Campaign

This information-packed session, full of practical and do-able tips, is peppered with entertaining, humorous anecdotes fresh from today's headlines and from Ned's extensive experience in the media/PR business.

Ned Steele tailors his presentation to your specific group—bringing his insight to bear on your industry or profession. He can customize his program for any format or length.

Other presentations include:

• The Dollars and Sense of PR
• PR 101—The Basics of Getting Good Publicity
• Media Madness
• PR 102—The Advanced Course
  

What people are saying about Ned

"I thoroughly enjoyed learning how to get our message across."

Analyst
Greater Chicago Water Reclamation District

"Great info on media and effective ways to communicate our message."

Manager
Wells Fargo

"Interesting and helpful. I enjoyed your presentation. You gave me a lot of good ideas.

Promotions & Program Manager
Herbert Hoover Presidential Library